Traditional Chalk Lettering and Illustration.
Client: Orlando Magazine
Traditional Chalk Cover Art - 4.5' x 5.5'
Sketching ideas and putting them on paper is always instrumental. It allows me to think out loud and see what might work and what won't, narrowing elements down to place into design ideas.
The Idea Behind The Design
When I think of Orlando I instantly think of the iconic Lake Eola fountain. The cover design was based on the fact we are serving up Orlando's finest dining spots which was illustrated by serving up Lake Eola on a platter. Two design ideas were created to present before the design team. Both can be seen below. One illustrating the fountain with the other showcasing a line-up of the magazines Emmy styled food trophy.
Time lapse of the chalk illustration and lettering for the cover of Orlando Magazines May -Dining Awards issue.
Chalk > Print > News Stand
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