Smart correspondence is key when reaching out to clients you would like to work with. Keep the below points in mind and you'll be light years ahead of other applicants.
Steps to follow.
1. Do Your Research. Always address correspondence to an appropriate contact at the agency. I wrote about this in a prior post titled No Thank You's and you can read it here. I shared emails I had sent and received from agencies I was applying with. If you haven't read it please give it a read so you can at least see how things can go terribly wrong if you don't do your research.
2. Be Selective. Never apply at every agency you find. Do your homework and find agencies you believe your work will stand out with or where you feel you can bring something new and fresh to the table.
3. Subject Line. Use a catchy subject line to pique interest.
4. Be Short and Sweet. Now is not the time to write a novel. Introduce yourself, state your business and get out.
5. Follow Directions. If they give specifics on what they need in order to make a decision on bringing you on board, follow those directions to a T.
6. Be Courteous. Say Thank you and Please. Getting a response is so important that I always reply with a Thank You for getting back to me.
7. Be Professional. Cut the slang and write in complete sentences
8. Keep Logs. Always log when and what you sent an agency. This way you always know where you stand.
9. Show Your Best. Share limited quality pieces over quantity. Share only your best pieces. Leave them hungry for more.
10. Keep Going. It's hard out here but you can't give up. This is your dream so stick with it.